For those of us who are part of that “nonprofit life” we know all about the importance of fundraising. In fact, fundraising for nonprofit is not just a way of life; it is THE way of life for sustaining your organization. We sit in fund development meetings, we brainstorm ways that we can bring in funds that help us maintain operations and positions, and we spend hours, weeks, months or more planning annual fundraising events. For most nonprofits fundraising is the lifeline to sustainability. With that in mind, I want to use this “Nonprofit Tuesday” to share five great online tools and resources that can help you with your fundraising efforts.
These tools are not only impactful but also here to help steer you in the right direction and hopefully make your fundraising efforts a little bit easier.
1. Google for Nonprofits
Google for nonprofits offers nonprofit organizations free access to Google calendar, Google Drive and more. In terms of fundraising by signing up for Google for Nonprofits you are able to access Google Generosity which is a mobile app that allows your organization to promote multiple projects across devices, simplify giving & matching with a streamlined mobile experience and engage donors on social media sites like Facebook, Twitter, Google+, & more.
I have to say that I use Google for Nonprofits for multiple organization that I’m a part of or helped startup and it is an absolute gift. What’s great is that you can also apply for Google Ad Grant that in which your organization can receive $10,000 per month in in-kind AdWords™ advertising. With Google Ad Grants you can:
- Promote your organization’s website on Google
- Raise awareness by choosing relevant keywords and creating unique ads to highlight your work
- Track online donations, newsletter sign-ups, volunteer registrations and more
To see if your organization qualifies visit- Google for Nonprofits
2. Network for Good
Network for Good is one of my top five nonprofit websites that I go to when I need help, answers or resources. With this website you can get access to free downloads including a donor thank-you guide, webinars, blog posts, online courses and templates. When I say that this site will give you “life” it will.
If you haven’t checked out this site yet, please make sure to do so I’m certain that you will find something that will help guide you on your fundraising efforts. To check it out visit networkforgood.org
Now this site is specifically for my educators out there. DonorsChoose.org was founded by a high school teacher and allows donors to support a classroom by choosing a project that inspires them.
If you're teacher you can sign up for assistance for the project or experience that you are planning and donors can donate to your classroom. Once your goal is met DonorsChoose.org ships the materials directly to the school.
Visit donorschoose.org to create a campaign
Givezooks provides nonprofits with the tools needed to manage your fundraising efforts. Fundraisers on the website are promoted using email and social media platforms. What’s cool about GiveZooks is that it provides a platform for peer-to-peer fundraising to encourage your peers, networks and friends to create grassroots fundraising campaigns on behalf of your organization. Plus, they just rolled out the Team Events platform that allows you to create a whole team to raise funds online for your cause.
To learn more visit: givesooks.com
With over 1 billion people connecting on Facebook everyday it’s no surprise that Facebook is a great place to fundraise. With the most recent roll out of the “Donate Now” button, Facebook is allowing nonprofit organizations to receive donation via their Facebook pages. Even more exciting is this year Facebook plans to roll out “Fundraiser” pages so that nonprofit organizations can create dedicated pages where you can raise money for specific campaigns (right now they are testing these pages with over 30 specific nonprofits)
Once the roll out takes place you will be able to collect donations from followers for particular campaigns. I’m extremely excited about this, to be able to tap into the power of Facebook for your cause is going to be a “game-changer” in terms of fundraising.
To learn more about how you can sign your organization up to get updates on when this will launch visit: donations.fb.com
I hope that this post gives you some assistance with your fundraising efforts. Just remember fundraising takes time, commitment, creative thought and passion. In the end you can make it happen!