How to Plan a Successful Launch Event

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As many of you know, last month I kicked off my event series titled "The Kismet Life Presents: Brunch With A Purpose", it was exciting, fun, frustrating and exhilarating all at the same time.

That's how it often is when planning events.  I have planned and successfully executed numerous events for all ranges of people, places and causes.  Within that planning I've learned a few things that I would like to share so that you can be prepared in planning a successful event/launch. 

1. Plan accordingly- I'm sure you have heard the phrase that "the devil is in the details".  That rings absolute true when planning an event.  Make sure that you have created an event plan that included your vision for the event, your budget, your team and vendor contacts and all other important information that is needed for you to execute your event successfully.  Note that as your event evolves so will your your event plan so don't worry if you start to see changes within the event vision, budget and details.  It's perfectly normal for the event to grow or get smaller within the planning stage. 

2. Budget! Budget! Budget!- Setting a realistic budget is key when planning your launch event.  For me this is usually the hardest part because what my vision for the event is and what my budget may be are two different things.  I find it easy when I set a budget that is in the middle of the two, not to far away from my vision but also not so above or below my budget that I can't make it a reality.  One of the options that can help you with this is event sponsorship (which is a whole other blog in itself so check back soon for that), but having event sponsors that can help with the cost of items, give-a-ways or vendors can have a extremely  positive impact on your budget.   Shout out to Kismet Cosmetics (check them out at  for being my gift bag sponsor for my launch event.  

3. Set realistic goals- This ties into your planning but make sure to set realistic goals.  You want to make sure that you are able to lessen the stress of the planning the launch not increase it, so make sure that set realistic goals.  Examples of this can be goals for ticket sales. Say that you know your venue can hold up to 100 people and you set a marketing budget of $300, set a goal to sell  25 tickets each month for four months. This is much easier than trying to sell 100 tickets a month before your launch, it also helps when you are allocating your budgeted funds.  Realistic goals help you to achieve your vision in a strategic and effective manner. 

4. Build a team- You can't do it alone!  Part of the reason that my events have been successful it because the wonderful team of people that have helped me through the process.  Whenever I'm planning an event I create a consistent team of volunteers, vendors, administrative help, marketing, and event entertainment.  Sometimes this can be one person in each category or more than one depending on the event.  The great thing about this is once you have your "crew"  they will be with you going forward.  

Bonus tip: Make sure to acknowledge the hard work of your "crew".  When you show them appreciation it is reciprocated in more ways than one. 

5. PROMOTE!-  I can stress this enough, promotion is essential in having a successful event.  What's cool about this is we live in the world of free social media.  I use Facebook, Instagram, Twitter, Periscope and Email Marketing when promoting events.  One sponsored post on Facebook can reach over 7,000 people (depending on the amount that you boost for), get your friends to share it, get your team to post it to their social networks..etc.  You can also get creative in promotions with ticket give-a-ways,  vendor/sponsorship promotions, live "scopes" of the event, guest blogging.  The further your reach the more possibility you have of getting more people out to the event.    

Bonus tip:  You must understand and know your target audience when promoting your event. If your target audience is  55-65 year old Baby Boomers who like traditional styles of gaining information than social media is not the way to go.  Research your target market before creating your event promotion plan. 

The thing about planning events is it is about the experience you want the attendee to leave with.  It's about using the five senses and what do you want them to remember most when they leave.  If you think about that when planning your events, you will hit it out the ballpark.